Writing and Editing
Writing
As the experts on our own businesses, products, or organizations, we tend to want to tell our audience every detail about who we are and what we do. Our audiences, on the other hand, are focused on the WIIFM (what’s in it for me) and won’t read more than a line or two if it’s not obvious right away. I create concise, on-brand, and optimized messaging that clearly communicates the value you bring to your readers.
Examples of recent writing work include:
- Website content
- Marketing brochures
- Email newsletters
- Direct mail
- Personal brand marketing (resumes/CVs)
Editing
Sometimes, all you need is help polishing or optimizing your existing content. I can help you ensure that your messaging is not only error-free and professional but also aligns with your brand voice, gets seen, and delivers maximum impact.
Recent editing and optimization projects include:
- Humanizing AI-generated blog articles
- Optimizing web content for SEO and AEO
- Improving content and structure of college theses and organizational documentation
- Enhancing resumes and cover letters for applicant tracking systems and human reviewers
“Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.” – Stephen King