Writing and Editing
Writing
As the expert on our own businesses, products, or organizations, it’s easy to get caught up in writing comprehensive content that attempts to communicate every detail about who we are and what we do. Our audience, on the other hand, is focused on the WIIFM (what’s in it for me) and won’t read more than a line or two if they can’t find it right away. WordWise creates concise and on-brand messaging that clearly communicates the value you can bring to your audience.
Examples of recent writing work include:
- Website content
- Marketing brochures
- Email newsletters
- Direct mail
- Personal brand marketing (resumes/CVs)
Editing
Sometimes, all you need is help polishing your existing content. WordWise can help you ensure that your messaging is not only error-free and professional but also aligns with your brand voice and delivers maximum impact.
Recent editing and proofreading projects include:
- Humanizing AI-generated blog articles
- SEO-optimizing web content
- Improving content and structure of college theses
- Enhancing resumes and cover letters for applicant tracking systems and human reviewers
“Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.” – Stephen King