Writing, editing, and optimizing content for a range of media.
As the expert on our own businesses, products, or organizations it’s easy to get caught up in writing comprehensive prose that attempts to communicate every detail about what who we are and what we do. Our audience, on the other hand, is focused on the WIIFM (what’s in it for me) and won’t read more than a line or two if they can’t identify it right away.
Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule. – Stephen King
As the average attention span continues to shrink, it’s imperative that your communications be clear, concise, and designed to grab attention quickly. They must be focused, tailored to your audience, and optimized for the medium on which they are delivered. And they must be consistent, always reflecting your organization’s values and personality.
WPWordWise helps you to reach your audience and deliver your message in a way that allows them to hear it. From web content to product brochures to the few lines of copy on a direct mail piece, every word counts. Contact WPWordWise to discuss how we can help you make the most of every word.
